The advent of the Internet has had a profound influence on our lives. Since last 2 decades, we have seen hundreds and thousands of startups launching their businesses in Internet domain and changing the way we buy things, listen to music, watch videos, connect to friends & family etc.
Consumers today rely heavily on the online medium to access & research information regarding a variety of product and services. Customer buying journey starts online with information research and end online with post-purchase recommendations & reviews. Therefore, it is crucial that businesses strive to gain an online presence, to cater to the needs of their target audience. However, small businesses & startups face a particularly difficult challenge of making a name for themselves and competing against already established businesses on the market.
In case you need to stand out of the competition you need to show that you are different from others which is not an easy task.
Here are some common challenges you will need to overcome for making your startup successful.
Marketing your brand is essential for the success of the business. In a dynamic business environment, achieving growth through marketing can be an expensive thing. Lacking big budgets to promote their brand, startups face severe challenges in achieving business growth.
Building a brand is the most important job of Startup team. The brand is the first essential factor customers are looking to buy . Every startup should have its own brand in order to develop fast in the market. Branding includes Logo creation, brand name and tagline and many more. Even though the process consumes time and requires patience at the end of the day everything will be worth it.
A startup needs to compete with established players in the market, at the same time, build awareness about its brand and communicate its unique value proposition to its target audience. A well-funded competition can outspend you on every marketing channel you can think of, in such a scenario, it becomes essential to spend your financial resources judiciously.
Which essentially means advertisement through online channels such as websites, search engines, social media, mobile applications, and email, has become essential, especially for start-ups. Garnering online visibility enhances the chances of acquiring new leads, spreading brand awareness which eventually leads to business growth in the market for the startup.
What are the benefits of promoting on digital marketing channel for your startups
Real-time connect with customers: It can act as a channel for seamless business outreach, impact and growth. This is because; it connects the audience with your business in real time. This makes it better and more prompt than other traditional marketing strategies. Since there is better customer engagement, there are chances that you can enhance the performance of the startups.
Real-time tracking & monitoring: As you optimize growth, the conversion rates are impacted favorably as well. You can track and monitor Digital marketing campaign performance on real-time basis to take optimization calls.
It proves to be cost effective: A digital marketing campaign has the potential to reach as many people as possible. This makes it easy to interact with customers and target the audience in the cheapest way possible.
You can gain feedback on the priorities of your customers: Going through the digital medium gives you the advantage of boosting your strategy and making required adjustments. Through the comments and feedback available on social media and website posts, you can gain an understanding of the expectations and priorities of customers and their changing demands.
Here’s how Digital Marketing can help your startup to get more business.
SEO (Search engine optimization) plays a crucial role in the building organic traffic to your website. There are ~ 5 billion searches on Google every day. Anyone looking to buy a product or a service, first goes to a search engine and thoroughly research about the product before buying.
SEO starts with intensive research to find relevant keywords these customers use to find required information. At the same time, using audit tools like SEMrush and Moz, track the most effective keywords responsible for generating maximum traffic on competitors’ websites. Optimizing your website, both on-page and off-page for selected keywords then enable your website to rank on search engines. SEO is a long-term strategy to develop organic traffic for your website. It takes time but once your website starts ranking on Google, you will have tons of free customer traffic to sell your product/services to.
PPC is also known as Pay-Per-Click advertising. It is an advertising model where advertiser pays every-time a user clicks on an online ad. You can run PPC ads for various objectives, that includes website traffic, app installs, leads, newsletter subscriptions, sales etc. PPC ads are one of the best ways to get immediate results as it is highly targeted on customers looking for the information or product/service you sell. PPC ads also rely on intensive research to find keywords basis customer search queries and bidding on those keyword to show to your ads over your competition.
Content marketing is a long term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis. Content can include blogs, infographics, images, videos etc to share meaningful content to the customer looking for information on Google. If you want to communicate at length, video marketing is the way to go about it. To do this, you can effectively take the help of Instagram stories, Facebook Live and Snapchat stories. This helps to engage your audience at short intervals but productively. This also gives your audience the feeling that you are more in tune with your audience as you form a virtual bond with them. This helps them connect with your brand and product in an up-close-and-personal way.
Social Media Marketing
Social media is an essential part of today’s customer’s lifestyle. Reaching your audience on social media goes a long way in building brand awareness, generate leads, improve sales. Social media platforms provide number of ways to find and target your audience. If you are making use of social media to enhance your digital marketing strategy, keep a close eye on who could be your potential brand’s influencers. Get acquainted with them and interact with them in a manner that helps you build the visibility of your brand.
There are 4.8 billion email users globally, which makes Email the biggest channel to reach your targeted audience. Email marketing is the easiest, personal, most cost effective, measurable and customizable tool. Hence, building your email database is most important objective for your business. It also requires that you segment your emails basis how the users are interacting with your emails. Email marketing works best when the emails are relevant to the audience, aren’t sales, create value for the users. Email marketing should be part of your digital marketing strategy.
A good digital marketing strategy helps to effectively enhance your online visibility, boost brand awareness, generate sales, improve leads for the business, build connect with your audience etc.. For a startup like you, it is the most efficient way to promote your brand and communicate your brand story to your targeted audience. Using these digital marketing channels, you can build your brand in the most cost-effective way, giving you the best ROIs possible. This will help you use your funds judiciously and improve your business at the same time.